48% Say They Plan to Celebrate Valentine’s Day

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  • Almost half (48%) of voters say they will celebrate Valentine’s Day this year.
    • More younger voters (56%) aged 18 to 34 will celebrate, while only 37% of voters over 65 say they plan to celebrate.
  • Among those celebrating, most (62%) will go out to dinner.
    • Forty-five percent (45%) say they will buy chocolates.
    • About a third of celebrating voters will will give some other gift (34%), send a card (34%), or send flowers (32%)
    • Fewer voters (9%) will take a trip.
  • Among those voters who are celebrating, a plurality (36%) plan to spend between $50 and $100.
    • About a quarter (25%) say they will spend less than $50.
    • Another quarter (24%) plan to spend $100 to $250.
    • Fewer (15%) plan to spend more than $250.
    • Interestingly, more Democrats (73%) than Republicans (51%) plan to spend up to $100 for Valentine’s Day.

This data is from a Napolitan News Service survey of 1,000 Registered Voters conducted online by Scott Rasmussen, February 9-10, 2026. RMG Research, Inc., conducted the field work for the survey. It has a margin of error of +/- 3.1.